about client
hair dorado is a black women owned business that produces high quality wigs and other hair services
hair dorado approached us to help them launch their new business so we were contacted to design their visual brand identity, set up and manage their social media channels, manage their salon construction project, and install some IT equipment to optimize their business
industry
education, ecommerce
funding
ghc
100,000
size
1-5 employees
Task
visual brand identity
after a discovery call and a set of questions we arrived at a text-based logo with a gold crown as the owners of the business wanted a simple logo that gives their client a sense of royalty, they did not want the common logos around that had hair and ladies in the logo. after the logo we expanded the brand by designing call cards, t-shirts and other apparel the brand needed to launch
digital marketing
the business was in need of a strong social media presence and we had the right solution for them. we came up with a plan that involved targeted paid adverts, content creation, and influencer marketing. we actively managed their instagram and snapchat accounts for a year and gather 5000+ instagram followers and over 4,000+ views a day on snapchat.this has largely increased sales as the business is currently at ghc100,000+ in revenue
